| 1. | Through the effort that the reform opens more than 20 years , many tour cities of china contain substantial development , but because of being limit by the various factors , the tour image of the city is not fresh and clear , also being tend in in travel the item development similar , this turn the faintness that the ineluctability causes the city travel the image , thus losing the competition ability . how set out from the oneself characteristics , mold the fresh and clear city tour image , become the chinese city tour development to need the problem for resolve in the day . the strand of harbin is a tour destination that has to develop the potential , the ice snow stanza contain international popularity , the festival and meetings travel certain advantage of the market occupancy , can integrate with whole packing of other winters tour item to carry on the market publicity
经过改革开放20多年的努力,中国许多旅游城市有了长足的发展,但由于受旅游资源特点、区位条件、旅游配套设施等多方面因素的限制,城市的旅游形象并不鲜明,在旅游项目开发上也趋于雷同,这将不可避免的导致城市旅游形象的模糊化,从而丧失竞争力。如何从自身特点出发,塑造鲜明的城市旅游形象,成为中国城市旅游发展中亟待解决的问题。哈尔滨是一个具有发展潜力的旅游目的地,冰雪节有国际性的知名度,节庆和会议旅游市场占有一定的优势,可以与其他冬季旅游项目整体包装整合进行市场宣传。 |
